London is the kind of city that grabs you from the first stroll — full of stories, contrasts, and iconic spots around every corner. And if it’s your first time here, there’s no better way to get your bearings than jumping on a free walking tour. You’ll hit the main landmarks, hear the wildest bits of history, and get loads of tips from local guides who actually live the city.
From there, the rest of London is yours to explore — whether you’re chasing views from the London Eye, diving into markets, or getting lost in hidden corners that don’t make it into the guidebooks.
This is your go-to list for seeing the best of it all.
Big Ben
You can’t come to London and not see Big Ben — it’s basically the city’s most famous face. Technically, Big Ben is the nickname for the bell inside the Elizabeth Tower, but let’s be honest, everyone just calls the whole thing Big Ben and moves on. Towering over the Houses of Parliament, it’s the perfect backdrop for that classic London photo (preferably with a red bus in the frame, of course).
While you can’t go inside the tower unless you’re a UK resident with a special tour, just standing nearby is worth it. The chimes, the detail in the architecture, and the whole vibe of Westminster make it one of those spots that actually lives up to the hype.
Pro tip: visit just before the hour to hear the bells do their thing — it’s pure London.
The Tower of London
The Tower of London isn’t just a pile of old stones — it’s one of the juiciest history lessons you’ll ever walk through. Think royal drama, imprisoned queens, beheadings, ghost stories, and yes… actual ravens with their own legend. This fortress has been everything from a royal palace to a prison, and walking its walls feels like stepping straight into a medieval thriller.
Don’t miss the Crown Jewels — they’re every bit as shiny and over-the-top as you’d expect. And if you’re into stories with a dark twist, take the Yeoman Warder tour (aka the Beefeaters). They’ve got all the best gossip from the last 1,000 years, delivered with just the right dose of sarcasm.
Buckingham Palace
Buckingham Palace is where the royal magic happens in London — or at least where the guards wear those famous fuzzy hats and don’t flinch no matter what. It’s the official London residence of the King, and while you probably won’t get invited in for tea, just standing outside the gates is an experience in itself.
If you time it right, you can catch the Changing of the Guard — a full-on display of British tradition, marching, and music. It gets busy, so get there early for a good spot. And if you visit in summer, parts of the palace actually open to the public, including the lavish State Rooms. It’s royal London at its most iconic — don’t forget to wave.
Changing of the Guard
Precisely the Changing of the Guard is one of those classic London moments you’ve got to see at least once. It’s a full-on ceremony where the King’s Guard swaps shifts in front of Buckingham Palace with military precision, serious uniforms, and a live marching band to set the mood. It’s surprisingly theatrical for something that’s basically a shift change, but that’s what makes it fun.
Get there early, grab a good spot by the gates, and enjoy one of the most British things you’ll ever witness.
Westminster Abbey
Westminster Abbey is the spot where kings and queens are crowned, buried, and remembered — plus, it’s hosted more royal weddings and funerals than any other place in the country. Step inside and you’ll be walking among centuries of monarchs, poets, scientists, and legends, all under one jaw-dropping Gothic roof.
It’s not just for history buffs, either. The architecture is stunning, the atmosphere is powerful, and every corner has a story — from the Coronation Chair to Poet’s Corner, where greats like Shakespeare and Dickens are honored.
It’s one of those places that actually gives you goosebumps, even if you didn’t think you were into this kind of thing. We totally recommend checking it out.
St Jame’s Park
Sandwiched between Buckingham Palace and Westminster, St James Park it’s the perfect place to take a breather, feed the ducks, or just stretch out on the grass and do nothing at all. The lake, the flowers, and the occasional pelican (yes, pelican!) give it a peaceful, postcard feel.
It’s not massive, but that’s part of the charm — you can stroll through it in under 20 minutes, or easily lose an hour just soaking up the calm. Plus, it’s one of the best spots to catch a view of the palace without the crowds.
Trafalgar Square
Trafalgar Square is one of those places that feels instantly iconic — massive open space, fountains, street performers, and Lord Nelson keeping watch from the top of his column. It’s the kind of spot where protests, parties, and pop-up events all happen in the same week. Plus, it’s surrounded by cultural heavyweights like The National Gallery and St Martin-in-the-Fields.
Whether you’re stopping by to rest your feet, snap a photo with the famous lion statues, or just enjoy the city vibes, Trafalgar Square is a great place to pause and take in the energy of central London. It’s busy, bold, and always full of life.
The British Museum
The British Museum is a treasure hunt through human history — and the best part? It’s completely free. From the Rosetta Stone to Egyptian mummies, Greek statues, and ancient artifacts from just about every corner of the world, this place is packed with jaw-dropping pieces that tell the story of civilisation. You could spend hours (or days) here and still not see it all.
Even if museums aren’t usually your thing, the British Museum has a way of winning people over. The building itself is gorgeous, especially the Great Court with its glass ceiling, and there’s always something unexpected around the next corner.
Expert tip!
While exploring the British Museum, take a moment to appreciate the intricate design of the Great Court’s roof, a masterpiece of modern architecture that contrasts with the ancient artifacts housed within. Designed by Norman Foster, this glass and steel structure not only serves as a stunning focal point but also cleverly reflects the museum’s commitment to blending old and new. If you look closely, you’ll notice that the roof resembles a geometric pattern inspired by the 18th-century design of the museum itself, creating a dialogue between the past and the present.
The National Gallery
The National Gallery is like London’s greatest hits of art — and it’s free to enter, which makes it even better. Right in Trafalgar Square, this museum is home to masterpieces by Van Gogh, Monet, da Vinci, and Turner, all hanging out in one beautiful space. Whether you’re an art nerd or just in it for the aesthetics, there’s something here that’ll stop you in your tracks.
Expert tip!
Take a moment to seek out the hidden gem of the National Gallery: the remarkable ‘Sunflowers’ by Vincent van Gogh. While many visitors flock to the iconic pieces, the deep, textured brushwork and vibrant yellows of this painting tell a story of the artist’s emotional state and his complex relationship with nature. Look closely at the layering techniques—Van Gogh often used a palette knife, creating a three-dimensional effect that draws you into the canvas. This intimate connection with the artist’s technique is often overlooked, but it offers profound insight into the genius behind the brush.
The London Eye
The London Eye is touristy — and totally worth it. This giant observation wheel on the South Bank gives you unbeatable views of the city, especially if you catch it on a clear day. From the top, you can spot everything: Big Ben, St Paul’s, the Shard, and even Windsor Castle if you squint hard enough.
Each capsule moves slowly, so you’ve got about 30 minutes to take in the skyline, snap your pics, and enjoy the ride. It’s smooth, spacious, and honestly pretty relaxing. Whether you do it by day or lit up at night, the London Eye is one of those “yep, I’m really in London” kind of moments.
Tower Bridge
Tower Bridge isn’t just a pretty face — it’s one of London’s most iconic landmarks and a working bridge that still lifts to let ships pass. With its blue suspension arms and twin towers, it looks straight out of a storybook, especially when it lights up at night. Walking across it is cool enough, but if you’re up for it, head inside for the full experience.
The Tower Bridge Exhibition lets you explore the high-level walkways with glass floors (don’t look down if you’re squeamish!) and peek into the old Victorian engine rooms that once powered the lifts.
Piccadilly Circus
Piccadilly Circus is London’s answer to Times Square — flashy lights, giant screens, and a constant buzz of people coming and going. It’s loud, chaotic, and a little bit magical, especially at night when everything lights up. Whether you’re heading to a West End show, shopping on Regent Street, or just people-watching by the famous Eros statue, this spot is pure city energy.
Covent Garden
Covent Garden is where London turns on the charm. With its cobbled streets, lively piazza, and mix of street performers, boutiques, and cafes, it’s the perfect place to wander without a plan. One minute you’re watching a violinist on a unicycle, the next you’re eyeing handmade chocolates or vintage treasures in the market stalls.
It’s also a great spot for a mid-day break — grab a coffee, sit by the square, and soak up the atmosphere. Whether you’re there for shopping, people-watching, or just the good vibes, Covent Garden always delivers a bit of magic.
Neal’s Yard
Neal’s Yard is one of London’s best little surprises — a tiny, hidden courtyard bursting with colour, tucked away just off Covent Garden. Bright buildings, plants everywhere, and a super chill vibe make it feel like a little urban oasis.
It’s small but full of charm, with organic cafés, juice bars, and independent shops focused on wellness and sustainability. Perfect for a quiet coffee, a healthy bite, or just a break from the city crowds.
Thames River cruise
A Thames River cruise is one of the easiest — and most relaxing — ways to see London’s big landmarks without dodging crowds or pounding the pavement. From the water, you’ll get postcard views of the London Eye, Tower Bridge, Big Ben, and the Shard, all while gliding along at a chilled-out pace.
Some cruises come with live commentary or audio guides, others throw in afternoon tea or even dinner with views.
Camdem Town
Camden Town is where London gets a little wild — in the best way. It’s all about street food, loud music, bold fashion, and that anything-goes energy you won’t find anywhere else. Wander through the markets packed with vintage clothes, handmade crafts, and quirky souvenirs, then grab a bite from one of the countless food stalls serving everything from vegan burgers to Korean BBQ.
Don’t miss the canalside walk or popping into one of the legendary live music venues. Camden is messy, colourful, and full of personality!
Soho
Soho is London turned up to full volume — buzzing, eclectic, and never boring. By day, it’s all indie coffee shops, record stores, and tucked-away galleries. By night, it transforms into a neon-lit mix of cocktail bars, late-night eats, and legendary clubs. It’s also one of the city’s most inclusive and vibrant areas, with a rich LGBTQ+ history and scene.
Whether you’re hunting for great food (hello, bao buns and tapas), catching a West End show, or just soaking up the chaos with a drink in hand, Soho always has something going on. It’s the kind of place where a “quick look around” turns into hours of exploring.
Chinatown
Tucked between Soho and Leicester Square, Chinatown London it’s the go-to spot for a dumpling fix, late-night eats, or a feast with friends.
Whether you’re popping in for a quick bao or sitting down for dim sum, there’s no shortage of flavour. And it’s not just about the food — supermarkets, bakeries, and cultural touches make it feel like a mini escape right in the middle of the city.
Nothing Hill
Notting Hill is every bit as charming as the films make it seem — pastel houses, cute cafés, and that effortlessly cool vibe that makes you want to move in immediately. Stroll down Portobello Road for antiques, vintage clothes, and street food, or just wander the leafy backstreets and admire the architecture.
It’s especially lively on market days, but even when it’s quiet, there’s plenty to enjoy: bookshops, independent boutiques, and some of the prettiest corners in London.
Bring a camera — Notting Hill is made for slow walks and good photos!
Borough Market
Borough Market is foodie heaven with a London twist. Tucked under the railway arches near London Bridge, it’s one of the city’s oldest markets and still one of the best. You’ll find everything from fresh oysters and artisan cheese to giant panfuls of paella and the best grilled cheese sandwiches around.
Whether you’re after a quick snack, a proper lunch, or gourmet ingredients to take home, Borough Market delivers every time — and with a side of proper London atmosphere.
Warner Bros Studios London – Harry Potter
Warner Bros. Studios London – The Making of Harry Potter is pure magic for fans of the wizarding world. Just outside the city, this behind-the-scenes tour takes you into the actual sets, props, and costumes used in the films — from the Great Hall and Diagon Alley to the Hogwarts Express and the Forbidden Forest.
You don’t need to be a hardcore fan to enjoy it, but if you are, prepare to geek out hard. There’s Butterbeer, wand practice, and endless photo ops — plus plenty of fun facts about how the films were made. It’s one of those places that truly lives up to the hype.
Wembley Stadium
Wembley Stadium is football royalty — the kind of place that gives you goosebumps whether it’s match day or not. As the home of English football and host to major concerts and events, it’s a must-visit for sports fans and music lovers alike.
Take the stadium tour and you’ll get to walk through the players’ tunnel, check out the changing rooms, and stand pitch-side where legends have made history.
Whether you’re there for a game, a gig, or just the tour, Wembley delivers big energy and even bigger memories.
Sky Garden
Sky Garden is where you go when you want skyline views without spending a penny. Sitting at the top of the “Walkie Talkie” building, this glass-domed garden offers 360° views of London, lush greenery, and a surprisingly chilled atmosphere for something so high up. You can book a free visit, grab a coffee, or sip a cocktail at the bar while spotting landmarks like the Shard, Tower Bridge, and St Paul’s below.
You can go up to watch the sunrise or sunset, or simply to enjoy a midday break with a view. Just bear in mind that the Sky Garden is one of the coolest (and most photogenic) places in the city, so you may have to queue.
Royal Albert Hall
The Royal Albert Hall is London’s most legendary concert venue. From rock bands and music stars as Adele, Jimi Hendrix, The Beatles or Pink Floyd to classical orchestras to film screenings with live soundtracks, this place hosts it all, and does it with style. Additionally, even if you’re not catching a show, the building itself is worth a visit for its grand domed ceiling and red velvet vibe.
We recommend yo to take a guided tour to peek behind the curtain and hear stories of the famous acts who’ve performed here. It’s iconic, it’s beautiful, and it still knows how to put on a show like no other.
Lake Street Tunnel
The Lake Street Tunnel it’s a bit of a hidden gem for urban explorers and street art fans. Tucked away near Waterloo Station, this graffiti-covered tunnel (officially known as Leake Street Arches) is a constantly changing canvas where artists let loose with colour, creativity, and bold statements
Whether you’re into photography, street culture, or just want to see a different side of the city, this tunnel’s got serious underground charm. ¡It’s your spot!
