Did you know that Italy, Spain, and the United Kingdom are the three most desired destinations for travelers this summer? At GuruWalk, we’ve analysed thousands of advance bookings made on our platform by travelers from many of the world’s top outbound tourism markets to create an interactive map that shows, country by country, the favourite destinations for this summer 2025 (in the northern hemisphere) and this winter (in the southern hemisphere).
This map lets you instantly see the top three most booked countries by travelers from each country of origin. For every nationality, we’ve ranked the destinations based on booking volume, with number 1 being the most visited.
Below is the complete breakdown:
- Germany: 1. Germany, 2. Italy, 3. France.
- Argentina: 1. Italy, 2. Spain, 3. United Kingdom.
- Australia: 1. Italy, 2. United Kingdom, 3. Spain.
- Austria: 1. Romania, 2. Italy, 3. Germany.
- Belgium: 1. Italy, 2. Uzbekistan, 3. Spain.
- Brazil: 1. Spain, 2. France, 3. Italy.
- Canada: 1. Italy, 2. Portugal, 3. Ireland.
- Chile: 1. Italy, 2. Spain, 3. United Kingdom.
- China: 1. Japan, 2. Finland, 3. Vietnam.
- Colombia: 1. Italy, 2. Spain, 3. Portugal.
- Denmark: 1. Italy, 2. United Kingdom, 3. Germany.
- United Arab Emirates: 1. Italy, 2. France, 3. Turkey.
- Spain: 1. Spain, 2. Italy, 3. United Kingdom.
- United States: 1. Italy, 2. Spain, 3. United Kingdom.
- France: 1. Italy, 2. Spain, 3. France.
- Greece: 1. Italy, 2. Spain, 3. China.
- India: 1. United Kingdom, 2. Italy, 3. Portugal.
- Ireland: 1. France, 2. Italy, 3. Spain.
- Israel: 1. Italy, 2. Spain, 3. United Kingdom.
- Italy: 1. Spain, 2. France, 3. Italy.
- Japan: 1. Croatia, 2. France, 3. United Kingdom.
- Mexico: 1. Spain, 2. Italy, 3. United Kingdom.
- Morocco: 1. Peru, 2. Sweden, 3. Spain.
- Netherlands: 1. Italy, 2. Spain, 3. Germany.
- Peru: 1. Spain, 2. Netherlands, 3. Germany.
- Poland: 1. Italy, 2. Spain, 3. Poland.
- Portugal: 1. Italy, 2. Spain, 3. Croatia.
- Puerto Rico: 1. Italy, 2. Turkey, 3. Spain.
- United Kingdom: 1. Italy, 2. Spain, 3. United Kingdom.
- Singapore: 1. Italy, 2. Vietnam, 3. Norway.
- Switzerland: 1. Italy, 2. France, 3. Spain.
- Turkey: 1. Germany, 2. France, 3. Spain.
- Uruguay: 1. Spain, 2. Italy, 3. Greece.
=Key insights for the summer/winter 2025 season
- Italy is the most frequently ranked number 1 destination, leading preferences across all continents.
- Spain consistently appears in the top 3 for most countries, especially across Latin America and Europe.
- The United Kingdom holds a strong presence, especially as a third choice, in countries like Argentina, Chile, India, Mexico, and the United States.
- Domestic tourism ranks highly in countries like Germany, France, Poland, Spain, Italy, and the UK.
- Emerging destinations such as Uzbekistan (for Belgians), Croatia (for Japanese travelers), and Vietnam (for Singaporeans and Chinese) point to growing interest in less traditional cultural experiences.
This interactive map offers a global snapshot of the travel intentions of millions of people and reflects the historical, cultural, and emotional connections between regions.
You can explore the map here and embed it easily on your own site by clicking the “Copy embed code” button.
Methodology
The data for this interactive map and report is based on advance bookings made by international travelers via the GuruWalk website and app for free walking tours in any of the 800+ destinations across 120 countries where the platform operates. The analysis only includes bookings made up to 20 June 2025 for experiences scheduled between 21 June and 22 September 2025 — corresponding to the summer season in the northern hemisphere and winter in the southern hemisphere.
